Independent Optical is the area's foremost eyewear center, with the largest frame selection in a 3 state area, and expert service from ABO certified opticians with the most advanced technology. We are family owned and operated, with 3 generations working under the same roof. We treat our patients like family, and our customer service is second to none.

Dr. Kuipers and Dr. Rotella examine patients aged 6 months and up. They are trained in the management and treatment of cataracts, glaucoma, macular degeneration, dry eye, and urgent eye care. Immediate appointments are available for eye emergencies.


At Independent Optical, we take the time to fit you in a comfortable, stylish frame from the beginning. We utilize advanced technology for the most accurate measurements and expert adjustments to make sure you are seeing your best.

Most single vision prescriptions can be filled in 1 hour.

Urban Chic


Dry Eye affects more than 30 million people in the U.S., and many do not realize it. Uncomfortable contact lens wear, red eyes in the morning, and burning at night are all symptoms of dryness. Many confuse dryness with allergies, and unless the eyes are itching severely, allergies are often not the major concern.

If you experience any of the following symptoms, you may be suffering from Dry Eye:

  • Watery Eyes

  • Redness

  • Burning

  • Sand/Grit in Eyes

  • mild itch/irritation

  • Contact Lens discomfort

  • Fluctuation in Vision

We offer the most advanced procedures and techniques in dry eye management, including the iLux treatment for oil gland dysfunction, which contributes to 86% of dry eye.

Call Dr. Kuipers or Dr. Rotella at 605-719-9489 today to schedule a dry eye evaluation and start feeling better today!​


Dr. Sarah Kuipers

Dr. Kuipers is a 3rd generation eye care professional here at Independent Optical. She is the granddaughter of the owner, and has been advertising for Independent since she was 3 years old. Dr. Kuipers returned to the Black Hills in 2016 with her Doctorate of Optometry from Indiana University School of Optometry, and took over the practice next to Independent Optical. She lives in Rapid City with her husband and two beautiful children, Elliot and Natalie. She loves kids and pediatric optometry, and her passion is the treatment and management of dry eye and urgent eye care.

Dr. Megan Rotella

Dr. Rotella is a Rapid City native that loves the Black Hills, her family, and vision care. She graduated from Pacific University College of Optometry. She has three children with her husband, and they enjoy spending time with family and exploring the hills. Dr. Rotella enjoys primary care optometry and excels at getting you the perfect prescription for your glasses and contact lenses the first time. She treats and manages cataracts, glaucoma, macular degeneration, and urgent eye care needs.

Optical shop


Come Visit

Mon: 8:30 am - 4:00 pm
Tue: 8:30a m - 4:00 pm

Wed: 8:30 am - 4:00 pm

Thu: 8:30 am - 4:00 pm
Fri: 8:30 am - 4:00 pm
Sat: 8:30 am - 11:00 pm
Sun: Closed



810 Mt Rushmore Rd, Rapid City, SD 57701



Phone 605-343-6621

Phone 605-343-6621

Fax 605-721-5799

810 Mt Rushmore Rd, Rapid City, SD 57701

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